Al Ain Dairy, the largest dairy producer in the UAE and one of the leading brands in the market has been awarded the coveted Emirates Quality Mark Award by the Emirates Authority for Standardization Metrology (ESMA).
Consequent to the Federal Law number 28 established in 2001, ESMA, an ethical and impartial body, established the Emirates Quality Mark Award as a benchmark to set the highest possible performance standards that would not only elevate the standards of local companies but more importantly give consumers confidence and peace of mind. The Quality Mark is therefore issued to companies producing commodities that comply with a stringent set of approved mandatory standards which makes them 100% healthy and safe for consumption.
Al Ain Dairy maintains its position of excellence as a company operating to the highest level of both national and international standards and this year’s re-certification further validates the company as top producer in the region. Al Ain Dairy continues to position itself alongside the UAE’s top companies in all categories meeting the highest operational standards in the dairy industry.
Shashi Menon, COO for Al Ain Dairy, said “The Emirates Quality Mark has become the benchmark with which we determine excellence in everything that we do at Al Ain Dairy. Maintaining the highest possible set of standards in production all in line with best practices as well as the best that technology has to offer has become the “norm” says Menon.
Al Ain Dairy who recently celebrated 30 years of being at the forefront the dairy industry has evolved into the country’s biggest and best loved dairy brands. Following a string of consumer and trade accolades for excellence in brand and product 2012 is so far turning out to be yet another award winning year. Continues Menon “We look forward to making further exciting announcements this year as we embark on ambitious expansion of our facilities and continue our plan to introduce a range of new and innovative products that we are confident our customers will enjoy.” added Menon.
With its renewed Emirates Quality Mark accolade comes a powerful endorsement of the Al Ain Dairy brand and it significant role as a major FMCG player in the region. This official recognition symbolizes clear evidence of Al Ain Dairy’s continual success in quality and is just the beginning for the company which has ambitious expansion plans in what promises to be a very interesting year.